Stagelink

You can only look at a picture but who says you can’t optimize the viewing experience? Make it engaging? even interactive! A scratch-able image becomes an activity, a game that transforms the static image into a memorable experience.

Stagelink is a prime example of how Game Ads can transform a campaign from a static item in a newsfeed to one that engages and rewards your audience.

Static ads are simply not engaging. Mobile ads even less so. Their performance track record is famously disappointing (0.7%). Now, if you want to have better stats, then you need to give your audience something that they can interact with. That’s what Gamewheel does: we take your ad and “gamify” it!

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Goals:

The strategy was simple, create a quiz game that allowed users to test their knowledge about one of their favorite musical artists, in order to unlock a feature that would then allow them to vote for the artist’s next concert location.

The strategy was simple, create a quiz game that allowed users to test their knowledge about one of their favorite musical artists, in order to unlock a feature that would then allow them to vote for the artist’s next concert location.

To promote the game, Stagelink incorporated it into the CTA (call-to-action) of a traditional Facebook ad. In order to prove the power of the gamified ad, it ran alongside a traditional Facebook ad with a typical CTA (acting as the control case).

*Note: If your quiz and landing page are synonymous in design and messaging, people will easily think that the landing page is still part of the quiz or that it’s personalized for them.” (link: http://blog.boombox.com/million-dollar-quiz-revenue/)

The BIG Reveal:

Proving, without a doubt, that gamification leads to more engagement. Your audience wants to feel like they’ve earned the right to vote for their star. Those interactions lead to shares which result in organically increased visibility.

The ad promoting the game (in comparison to the standard Facebook ad without the Game Ad format) resulted in:

2 CTR

23% Higher CTR

cost

30% Lower CPC

3 time

3x More Time Spent on Ad

Click here to start your game campaign now!

TL;DR

Ad channel Facebook
Ad format Facebook Ad
Goal Increase Traffic for Voting
Targeting Mike Singer Fans
Game type Quiz
Production time <24h
Results 25% Higher CTR
30% Lower CPC
3x More Time Spent on Ad