Playable Ads in Facebook Messenger

Long awaited – Messeger Ads are there!

According to Facebook Blog, messenger ads will appear on the home tab in Messenger:

“When people tap an ad that appears in their Messenger home tab, they’re sent to the destination chosen during the ads creation. This destination can be your website, an app, or a Messenger conversation. Messenger ads are available for the Traffic, Conversions, App Install, Reach, Messages, and Brand Awareness objectives” –  read more on the Facebook blog on about how to set up the ads.

We’ve released the Cuuura story about how you could leverage Playable ads in messenger prior to Ads beeing available. Instead we run the story on the Kik messenger inside of the Chatbot. Read more about the success story here. In fact, now you could use exactly the same ad and run into inside of the Facebook Messenger.

How to run Playables in Messenger Ads?

Facebook does not offer you an option to create Playable ads (yet) but it’s not an issue. You can just use your regular Gamewheel Playable and add it into the Facebook Ad Manager by using regular Ad-to-Web campaigns.

This is the huge advantage of Gamewheel 2 technology that we’re fully relying on modern web JS stack and allow you to put up your Playables created in any channel possible from MRAID2 programmatic ad tech channels to chatbots and now Messenger Ads.

Read more about how you could set up a Facebook Playable ad campaign for the time feed oder messenger on our blog.

Please let us know if we can help you brining your Gamewheel campaign onto Facebook messenger.

 

Evgeni

Gamewheel Founder

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