Category: Press

Gamewheel 2 Managed Service Launch


3000+ thanks and happy holidays!

As you might know we had quite a “rollercoaster year” and now I’m finally ready to break the silence.

I’d like to thank you for staying with us since 2015 and for all your trust until now. It has been a huge pleasure being part of over 3000 super creative Playable campaigns. We have featured the best campaigns on our website in the success stories section, but trust me — it’s just a beginning and I hope that you’ll be part of our shared success story.

Gamewheel 2

After a major restructuring of our team in summer, I have spent many hours revising our strategy going forward. Gamification and playables is still relatively new to most of advertisers and agencies and it’s rather hard for everyone to assess the risks and return on investment, thus the process of creating and launching a new campaign took regularly a while.

With Gamewheel we’re on a mission to become the leading Playables platform, providing measurable & premium interactive engagement. Thus, we have to reduce this complexity to democratize access to this premium format.

This is why we came up with a new simplified model, focused on a combination of three things in order to deliver best experience with highest engagement and maximal performance at lowest risk possible:

  1. Playable creative production
  2. Targeted media optimized for Playables
  3. End-to-end data-driven optimization

We have verified the new strategy with selected brands and trusted media partners and now, I’m happy to announce the launch of Gamewheel 2. We will extend offer offering by Playable media starting 2018 and will focus on Playables managed service first.

New Cost-per-play (CPP) model

As of now we not only fully support the increasingly popular MRAID2 Playables format for programmatic media trading on interstitial and rewarded ad placements, but also provide managed service for Playable media buying and managed campaign service.

All this will allow us to provide all our customers and partners with a new simple model with guaranteed & measurable engagement where we take all the risk of creative content production and optimization and you just pay for the Plays (Cost-per-play, CPP).

Zero risk, one simple cost figure to agree, and tons of engagement guaranteed. How cool is this?

You already have a trusted media partner and prefer to work on a fix-price campaign budget? No problem at all! We’ll continue providing Playable MRAID2 tags, mini-games and gamification consulting or what have you. But to show our dedication to our mission we’ll also provide your with some recommendations for optimization based on experience, backed up by unique engagement data to ensure best end-to-end performance and maximize the ROAS and ad experience.

Info for Gamewheel SaaS customers

What does it exactly mean to you and all the existing content you have created? Please ensure you carefully read the following notes:

  • PLAYABLE MANAGED SERVICE. If you’d like to just continue gamifying your organic and native communication and need playable content you will not be able use the SaaS service for a period of time. Instead, you’ll profit from our newly launched managed service offering. Just send me a short briefing and I’ll personally ensure that your campaign will get the best resources and attention.
  • SaaS SERVICE RELAUNCH. We will temporarily disable your existing SaaS logins, effective 4 Januar 2018 and provide preferred service to any existing customers until the full relaunch in 2018 to ensure seamless transition. We will onboard you onto the new platform based on your needs – register on the Gamewheel 2 SaaS waiting list and provide more info to help us to understand your needs.
    • IMPORTANT: We have developed the new Gamewheel 2 platform from the ground-up to fulfill the highest requirements and scalability. Thus, it will not directly support content built on the existing platform, but it will be even easier to recreate existing games with the new platform. In case you’d like to keep your content online during the relaunch period, please fill this form out with the Gamewheel campaigns you’d like to be transitioned. We will get back to your shortly and help you to ensure the continuity.
  • NEW MEDIA OFFERING. We’re very happy to announce that we now offer flexible paid media managed service focused on Playables, ranging from social media to RTB channels. We support all typical charging models to let you choose which risk you feel most comfortable with while achieving your goals: from typical CPM impression-based model to performance-driven CPI/CPA models.
  • CPP MODEL. Gamewheel is the only platform where you can buy Playbales media based on the innovative to Cost-per-play (CPP) with guaranteed maximum play costs as well as unique Cost-per-Play-Time (CPPT) model which is comparable with TV, but has a lot of advantages. Comparing to passive TV media, it’s guaranteed that Playables are providing interactive, dynamic and most personal engagement. You don’t have to forget about TV media, it’s there to stay. Although, through our planned support for programmatic TV channels in the future, you will get a truly Omni-channel interactive campaign experience across all media channels.

Enjoy your holidays and I can’t wait to hear your thoughts on our way forward and how we can help you reaching your goals in 2018 faster.

Evgeni (at

Founder & CEO Gamewheel

P.S. To reward you for reading such a long email in the best gamification fashion – here is a little Christmas surprise: our newest campaign we worked on with Disney and Facebook to promote the new Coco movie.  #KeepOnPlayin’

Disney Coco Game

Who Saves Coco?

We are proud to present our latest Disney Coco Game campaign for the brand new Disney Pixar movie. The game is leveraging the basketball mechanics in a very creative way and offers a leaderboard where best players can win free tickets to the theaters in Germany.

The game was loved so much that UCI Kinos decided to embed it on their new website. Check it out!

Are You On The List?

This easter comes with an extra surprise for the all gamification lovers out there!
We are opening a waiting list for our upcoming highly anticipated Gamewheel 2.0. Few lucky people from the marketing and tech area got their invitations already but we have few more “seats”!

And you can reach to these seats by just collecting 5 eggs in this Easter-themed game:

Easter game
Our easy to play Gamewheel easter egg game also gives a glimpse of what we are bringing up in our sleeve with Gamewheel 2.0 because you can play this easter game basically inside the mobile banner too. Try here:
easter game
To give more of a clue, here are some tips from the upcoming Gamewheel 2.0:

  • Improved learnification process through the unique game data
  • Ability to service any gamified story from Enterprise Gamification to Performance Marketing,
  • Converting any content from Simple 2D Banners to Full-Screen 2D Games to VR/AR Immersive Content
  • Ability to launch a campaign on any channel from Messenger to Social Media to MRAID interstitial banner.

We can not wait to show what more will be coming under the hood in Gamewheel 2.0! If you want to put your hands on Gamewheel 2.0 before everyone else:


When it’s Something Strange, In Hugendubel, Who You Gonna Call?


We are proud to present the new Hugendubel campaign with 3 different games connected under 1 concept!


Bookbuster campaign asks you to play these games either on your mobile or on your desktop and have a chance to be the one who wins 50 book from Hugendubel!

First game is a memory game where you can try out if you are fast enough to match the books. You can click on image below to test your memory:


Second game is a scratch card type quiz game where you have to find the right answer at the right time! Click on image if you would like to test your knowledge:


And last but not least, we have the ultimate wordmatch game where you have to find the words which are hidden in the books! You can click below o try your chance but also you probably need the closest Hugendubel store address.



The campaign is on-air so don’t miss your chance to win 50 free books!


Google Loves Gamewheel!


We are proud to announce that Gamewheel – Burger King partnership has been selected as one of the outstanding “Mobile Moment” case studies by Think with Google!

2016 was quite a successful year both for Burger King and Gamewheel and as the result of this success, we launched 4 gamification campaigns throughout the year.

BK Games

Angriest Whopper, Verlängerung, Summer BBQ and Halloween campaigns individually hit their mission goals, fulfilled and even outperformed the market KPIs!


If you would like to know more, click below to visit Think with Google’s Mobile Moments (only available in German yet) and don’t forget to check out our Gamification Stories!

Google button

We Wish You a Playful 2017 – Gamewheel Adventskalender


Dear friend,

Finally, we are saying goodbye to 2016. This year has been like a rollercoaster for all of us. It had some amazing ups, also had some very hard downs. But we never lost the spirit and we know that neither did you. We believed in us, believed in you and believed in the positive thinking.

And at the end of the year when we look back, we see a very successful year. Here are some highlights from our 2016.

3000 Games!
On December 23rd we have reached another milestone: #3000 game has been created using Gamewheel platform. And the 3000th game is created by our GPN partner Zanox to advertise the awesome Momox app.

4 campaigns with Burger King
Many awesome brands like Oracle, Paramount, / Delivery Hero, T-Systems and Deutsche Bahn started using Gamewheel this year. We especially proud of the continuous collaboration with Burger King and their creative agency setup. Behold; here comes the latest “Halloween campaign success story”

Please Welcome: Gamewheel Partner Network (GPN)
At last but definitely not least, we’ve launched our Gamewheel Partner Network with 15+ awesome selected partners like Vizeum / The Story Lab, Zanox and Splicky / Jaduda! Also interested? Why don’t you drop us a mail?

We know that success is something that you always follow and also we know that we owe part of this success to you.

We wish you a Merry Christmas and a Happy New Year!
Thank you for being there with us on this journey where we opened all the doors one by one! Speaking of opening doors, here is what Gamewheel is all about (our Adventskalender):


Merry Christmas & Happy New Year!

Your Gamewheel Team

Playing Games. This is Serious Business.

“The future’s in the air

I can feel it everywhere

Blowing with the wind of change”

When legendary band Scorpions released “Wind of Change” in 1991, a lot of people agreed on the fact that it was a good song but so few could guess that it would be –wait for it- legendary.

In 1991 we didn’t have social media. Or internet. Or even mobile phones. We were not “connected” and “digitally evolved”.  But we had one thing: Games.

Sometimes Games appeared in the shape of a black box called as Atari, sometimes a small light grey box called as “Gameboy”, before that we had “Gamewatch” and even we had “Game”- “Watch”. And last but not least, as you can guess, arcade stores.

A lot of people agreed on the fact that it was a good way to spend time but so few could guess that it will be,…legendary.

The games were not impressive if you compare them with today games but those small games were achieving a huge mission: Making youngsters social.

We were socializing through these small games. We were making tournaments, sharing our games, playing together. It was the first glimpse of what social media will be.

Then when the internet era started, those small games were suppressed by massive MMO games and PS, Xbox consoles and you know the rest. “Gamers” were a niche group, mainly focusing on games with high graphics and deep stories.

But suddenly something unexpected happened. With the invention of “App Store” and with the rise of Facebook, games became more and more reachable and easy to play. Your 64 years old mom started one day cultivate carrots and the other day she crush candies.

Thanks to the rise of mobile, smart phones and tablets; age barrier collapsed, easy-to-play games became a new way of spending quality time. And more than just spending time, it started a social hype. We were sending lives to each other or asking money for the cows. Games were once again socializing people. But this time not only for the youngsters, but for everybody.

The Wheel of game started spinning.

And that’s where we, Gamewheel joined the game.

Gamewheel founded by this vision:

“Games will become a new communication medium after video to connect physical and virtual realities in the mixed-reality world.”

Is this absurd?

What if I told you 10 years ago that you will be communicating without talking, not even typing but only sending some static or looped moving images?

Or that you will share your feelings to thousands of people that you actually don’t know with small illustrated sad and crying faces?

Sounds familiar?

We believed in this future and we knew that communication means talking, talking means offering, offering means advertising, advertising means marketing.

And this means business. Serious business.

While everybody was in the hype of video ads, we were claiming that future is in game advertising.

Now everyone is excited about the Facebook Messenger & King game. Having a game inside message chat screen is getting serious than ever and people are looking for some ways to do it.

And here we are, with our Cuuura campaign where a brand game worked flawlessly in Kik Chatbot. Yes a game in a chat screen.

So in Gamewheel, even with an experience of VR from 1994 on board, and faith from our hearts, we are always taking our steps further or quicker or faster. We are strengthening our connections with major companies like Facebook each and everyday and with new games, new ideas, and as a result new partnership doors will be opening very soon.

If you read this and have come this far and if you’ll ever think of making a VR game in a chat screen, an AR game working in a banner, an addictive HTML games for your campaign or something just innovative and functional, you know how to find us:

T-Systems Open Telekom Cloud Game Campaign (Press Release)

– Please find the Germany version of the press release below – 

22nd September 2016, Vienna/Berlin: T-Systems leverages Gamification to promote the new Open Telekom Cloud (OTC) targeting Startups and SMEs.

Gamification is one of this year’s big topics. Constantly decreasing attention paid to advertisements, especially on mobile devices, is forcing the advertisers to search for new way delivering the message. With help of Gamewheel and Gamification, T-Systems is going to bring the new Open Telekom Cloud (OTC) closer to Startups.

Startups are a very desired target group for the new Cloud Solutions. With the new offer for the Open Cloud, Telekom is now also entering the market targeting Startups and SMEs. In order to spread their new offering around as fast as possible, T-Systems Austria has chosen an extraordinary and innovative way to promote the new cloud solution – Gamified Mobile Advertising!


Gamification, so the usage of gaming elements and processes in a non-gaming environment, is increasingly becoming  more popular also in the B2B sector. Gaming is the only medium that can reach to target groups regarding the social statues because people love games. Games remind us on our childhood and create positive emotions, psychologically important especially when it comes to complex and new products adoption B2B.

T-Systems Austria created a game in collaboration with Berlin Startup Gamewheel, which started in the accelerator of the Deutsche Telekom hub:raum. In the knight-robber kind of game, the hero is trying to safely reach the cloud princess while passing through different obstacles and avoiding hackers. The game implicitly communicates the message of „safe cloud“, and is targeting startups’ and SME’ founders, who grew up with Nintendo classics such as Donkey Kong and Super Mario.

Furthermore, the game also communicates the 3 core values of Open Telekom Cloud (OTC): OTC is easy to use, convenient and – most importantly – safe. After the game, the player gets a reward of 250€ for testing the Open Telekom Cloud.

Play the game now:

About Gamewheel

Gamewheel Creator is a new SaaS tool to gamify ads without coding. With Gamewheel Creator any marketer can easily create gamified content from simple 2D games like Tetris to AR/VR interactions like Pokémon GO.  Gamewheel is based on a modular architecture and requires no prior knowledge or understanding of game design to create gamified ads which run in banners, on social media, in app and even on SmartTV. Over 1000 marketers including well-known brands such as Burger King, Paramount or Oracle rely on Gamewheel already to increase engagement on mobile by factors. #GamifyYourself

About T-Systems Austria GmbH

As one of the world’s leading ICT-Services provider, T-System offers integrated solutions for Business Customers. The basis is the worldwide offer for landline and mobile communications, high-security data centers, a unique cloud-ecosystem using standardized platforms and worldwide partnerships, as well as the highest safety. Located in over 20 countries, with 46 000 employees and external turnover of 7.1 billion Euro (2015), T-Systems are associate of the digital transformation. T-Systems Austria employ around 600 people and is present at 7 locations: Vianna, Graz, Linz, Gmünd, Steyr, Innsbruck and Premstätten. One of the world’s safest and most modern data centers is located in T-Center, the Austrian Headquarters.

22. September 2016, Wien/Berlin: T-Systems setzt auf Gamification bei der Vermarktung der neuen Open Telekom Cloud (OTC) für Startups und KMUs

Gamification ist dieses Jahr eines der großen Themen. Immer weiter sinkende Aufmerksamkeit für Werbebotschaften, speziell auf den mobilen Endgeräten, zwingt Werbetreibende neue Wege zu suchen. T-Systems Austria GesmbH will nun die neue Open Telekom Cloud (OTC) an Startups mithilfe von Gamewheel und Gamification näherbringen.

Startups sind als Zielgruppe für neue Cloud-Lösungen sehr umkämpft. Nun will die Deutsche Telekom mit der Telekom Open Cloud den Markt aufmischen. Damit das Angebot sich möglichst schnell in der Startup-Welt verbreitet, wählte T-Systems Austria einen für Cloud-Lösungen ungewöhnlichen und innovativen Weg – Gamified Mobile Advertising.


Gamification, also die Anwendung spieltypischer Elemente und Prozesse in einem spielfremden Kontext, wird auch im B2B-Bereich immer beliebter. Games sind ein Medium, mit dem man sehr leicht unterschiedliche Zielgruppen erreichen kann. Egal ob jung oder alt, Manager oder Student – Spiele erinnern uns an unsere Kindheit und schaffen positive Emotionen. Gerade wenn es um komplexe, neue Produkte geht, können Botschaften spielerisch viel leichter vermittelt werden.

T-Systems Austria hat gemeinsam mit dem Berliner Startup Gamewheel, welches ursprünglich aus dem „Brutkasten“ oder Accelerator hub:raum der Deutschen Telekom stammt, ein Spiel umgesetzt. In einer Art „Ritter-Räuber-Spiel“ versucht der Held, vorbei an Hindernissen wie Viren und Hackern, sicher zur Cloud-Prinzessin zu gelangen. Das Spiel vermittelt die Botschaft „sichere Cloud” und richtet sich an KMU- und Start-Up-Gründer, die mit Nintendo-Klassikern wie Donkey Kong und Super Mario groß geworden sind.

Dabei werden auch die 3 Kernwerte der Open Telekom Cloud (OTC) im Spiel implizit aufgegriffen: OTC ist einfach, günstig und vor allem sicher. Nach dem Spiel erhält man als Belohnung einen Gutschein im Wert von 250€, um die Open Telekom Cloud zu testen.

Hier geht es direkt zum Cloud-Spiel:

Über Gamewheel

Gamewheel ist eine neue Online-Plattform (SaaS) für Gamified Advertising, die Agenturen und Markenverantwortlichen einfache, intuitive Content-Erstellung von Spieleklassikern wie Tetris oder Jump&Run bis hin zu Virtual- und Augmented-Reality-Spielen wie Pokémon Go ermöglicht. Gamewheel basiert auf einem Baukastenprinzip, mit dem jeder Nutzer, ohne Vorkenntnisse, in wenigen Minuten ein Branded Mini-Game erstellen und publizieren kann, als Display-Ad, in sozialen Medien, Mobile-Apps oder sogar auf SmartTV. Über 1000 Marketer, darunter namhaften Marken wie Burger King, Paramount oder Oracle konnten bereits mit Gamewheel-Kampagnen User-Engagement und Performance um Vielfaches steigern. #GamifyYourself

Über T-Systems Austria GesmbH
Als einer der weltweit führenden ICT-Dienstleister bietet T-Systems integrierte Lösungen für Geschäftskunden. Grundlage sind globale Angebote für Festnetz- und Mobilfunk, hochsichere Rechenzentren, ein einzigartiges Cloud-Ökosystem aus standardisierten Plattformen und weitweiten Partnerschaften sowie höchste Sicherheit. Mit Standorten in über 20 Ländern, 46.000 Mitarbeitern und einem externen Umsatz von 7,1 Milliarden Euro (2015) ist T-Systems Partner für die digitale Transformation. In Österreich beschäftigt T-Systems Austria rund 600 Mitarbeiter und ist an sieben Standorten präsent: Wien, Graz, Linz, Gmünd, Steyr, Innsbruck und Premstätten. Im T-Center, der österreichischen Hauptniederlassung, ist eines der sichersten und modernsten Rechenzentren Europas untergebracht.

Gamewheel at TOA Conference 2016 Berlin

Gamewheel is proud to announce that is participating in Berlin’s TOA Conference that takes place from 13 to 15 July 2016 in FunkHaus Berlin.

Tech Open Air Berlin is Europe’s leading Interdisciplinary Technology Festival. It offers the possibility for startups and technology entrepreneurs to find out more about each company’s products and services while brings them together so to share their knowledge and their latest technological innovations. It is a great networking experience for all participants and offers great opportunities for sharing new concepts and projects.

Our CEO Evgeni Kouris and members of our sales and marketing departments of Gamewheel will be there, at the VR sector right at the main entrance of the exhibition. Visitors and other exhibitors are very welcomed to pass by and play with our VR Pong game. Our team is looking forward to share with you our latest news and show you our innovative SaaS tool.

Hope to see you there!

TOA Berlin 2015 Day 1 - Dan Taylor - Heisenberg Media

TOA Berlin 2015 Day 1 – Dan Taylor – Heisenberg Media

Gamewheel at InnoSpring Technology Innovation Event

Innospring is one of the strongest and most powerful incubators for start-ups in China. The company has experienced more than 6.000 cases of innovation startups around the globe. Among the 300 startups introduced or incubated by InnoSpring, 30 of them are national key projects, and 4 of them are companies who have already been listed abroad.  

Evgeni Pitching

Evgeni Kouris- CEO Gamewheel

We are extremely proud that our CEO, Evgeni Kouris was invited to present Gamewheel identity and success stories on innoX section5 event, on July the 2nd in Shanghai. InnoX is initiated by  InnoSpring, and works closely with partners to carry out scientific and technological innovation. This was the theme of the Event organized, which included among other activities, keynote speeches and presentations of innovative ideas and inspirations, quality projects from startup pioneers from overseas.

After the warm welcoming of the Jiaming District Science and Technology commission and committee members, speakers had the chance to meet strong players who are considered great assets of the technology and innovation sectors of China. Follow the link of the event in Chinese here.

Gamewheel at GSMA’s Mobile World Congress 2016 – Shanghai!

We are extremely proud to announce that we will be participating in GSMA’s Mobile World Congress in Shanghai-China. Asia’s biggest mobile industry event will run from the 28th of June until the 1st of July. We will be among the 1,000 companies who are exhibiting cutting-edge products and technologies that will define the future of the mobile industry.


Thousands of visionary leaders and tech-savvy consumers will gather on this event to experience a connected life. There will be 70,000 attendees, 8,000 companies, and 1,000 exhibitors in seven halls for Shanghai’s largest-ever mobile industry event. We will be presenting our latest games and technologies, like the VR-Pong game that we highly improved since our last exhibition at the NOAH conference. We are looking forward to meet new people and to show our latest games on this immense event. Come by and visit us! Our stand number is N3 4Y 14.

One of the exciting things at the event are the pitches of the start-ups that are participating in the event. These pitches will be held in front of a Jury of some of the biggest entrepreneurs of China. The Jury consists of:

Edith Yeung of 500 Startups, mobile collective fund focusing on investing in mobile apps and consumer internet startups,

Bruno Bensaid of Shanghaivest Ltd. A company which builds and executes cross-border investment, expansion, fundraising and exit strategies for its clients in China and overseas.

Per Dahlberg of SpringPoint, which links best-in-class innovation with Asia’s mobile market place.

Kenneth Palacios of Voyager Innovations Inc. focused on delivering platforms for the emerging digital economy.


Our CEO Evgeni Kouris will be pitching on the event as well! He will impress the jury with the endless possibilities of Gamewheel‘s innovative game ad platform. It’s an honor that we get a change to present our platform on such a massive event, for such a experienced jury.

Screen Shot 2016-06-30 at 12.53.05 PM

Participating in this event is one of the many activities that our co-founder Evgeni Kouris will be participating in during his time in China. The purpose of his stay is to get a foot on the ground in China and to explore the complex Chinese business environment. Gamewheel was also accepted into an accelerator program run by Silk Ventures, a venture capital firm backed by the Chinese government. The program offers a two-week tour of the country and helps Evgeni set up meetings with potential investors and partners. Yahoo finance wrote an interesting article about his stay in China at the WeWork center in Shanghai, you can read it here.

Gamewheel China

We are looking forward to meeting you at the event and to show our awesome games to all of you! Please drop by if your attending, our stand number is N3 4Y 14.