Category: Events

Are You On The List?

This easter comes with an extra surprise for the all gamification lovers out there!
We are opening a waiting list for our upcoming highly anticipated Gamewheel 2.0. Few lucky people from the marketing and tech area got their invitations already but we have few more “seats”!

And you can reach to these seats by just collecting 5 eggs in this Easter-themed game:

Easter game
Our easy to play Gamewheel easter egg game also gives a glimpse of what we are bringing up in our sleeve with Gamewheel 2.0 because you can play this easter game basically inside the mobile banner too. Try here:
easter game
To give more of a clue, here are some tips from the upcoming Gamewheel 2.0:

  • Improved learnification process through the unique game data
  • Ability to service any gamified story from Enterprise Gamification to Performance Marketing,
  • Converting any content from Simple 2D Banners to Full-Screen 2D Games to VR/AR Immersive Content
  • Ability to launch a campaign on any channel from Messenger to Social Media to MRAID interstitial banner.

We can not wait to show what more will be coming under the hood in Gamewheel 2.0! If you want to put your hands on Gamewheel 2.0 before everyone else:

button

When it’s Something Strange, In Hugendubel, Who You Gonna Call?

Bookbuster!

We are proud to present the new Hugendubel campaign with 3 different games connected under 1 concept!

hugendubel-main

Bookbuster campaign asks you to play these games either on your mobile or on your desktop and have a chance to be the one who wins 50 book from Hugendubel!

First game is a memory game where you can try out if you are fast enough to match the books. You can click on image below to test your memory:

hugendubel-memory

Second game is a scratch card type quiz game where you have to find the right answer at the right time! Click on image if you would like to test your knowledge:

hugendubel-card

And last but not least, we have the ultimate wordmatch game where you have to find the words which are hidden in the books! You can click below o try your chance but also you probably need the closest Hugendubel store address.

hugendubel-match

 

The campaign is on-air so don’t miss your chance to win 50 free books!

 

Lessons from dmexco 2016 – by Gamewheel CCO, Olcayto Cengiz

What I Learned in dmexco 2016

1

This year I was at dmexco (Digital Marketing Exposition & Conference) 2016 as an exhibitor first time in my life with Gamewheel. It was quite an experience to be there as an exhibitor but not as a visitor. But I didn’t just sit and wait, instead spent my time with collecting some knowledge and here are my learnings from dmexco.

Exhibitor vs. Visitor

First things first. Being an exhibitor is far more exhausting. Spending the 2 days in a row from early morning till the late night is something that requires energy.Being a visitor can be fun and more comfortable but being an exhibitor gives you the chance to discover all the halls and booths without crowd.It is hard to make new friendships if you are a visitor. But if you are an exhibitor, you are having so many “BFF”s for 2 days 🙂

Pure Business

This years motto was “Pure Business”. And at the end of 2 days, I want to shake hands of the fella who came up with this phrase because it was totally bullseye. dmexco was full of business.

It was all about experience. VR and AR were the sexy topics but the real issue were PaaS and SaaS providers.

Seems that ad blocking and the need to find a way around this resulted as the birth of so many startups with the claim of “finding a new and unique innovative way” solutions which were, to be honest, almost identical.

Cloud was another big player. So many cloud companies came up with offerings like a dozen different types of packages.

Where the Frak are Creative Agencies?!

It was a big shock for me to see -or maybe I should say not to see- none of the digital creative agencies in dmexco. Or worse, none of any advertising agencies. There was a lounge for ad agencies, called as “Agency Lounge”, that was it. HAVAS was the overweighting company in the lounge, but that was it.

Lounge for Agencies.

Dentsu was there and they acted more likely as the media agency but their message was to the point.

Sum of dmexco, sum of future

Only Digitas LBi was holding the doors as a “Marketing Agency” with creativity and media assets.

Meanwhile there were like DOZENS of media agencies, and the “Big Guys” were there, embracing the digital era.

More surprisingly, the “usual suspects” were there, as expected, but they were acting as a “media platform” instead of a search engine or social networking platform. Yes, Facebook, Google, Twitter, Yahoo, Bing, ViceSpotify, Tumblr etc. Everyone was there. And they were positioning themselves like “media agencies” not any type of social platform. Even Adobe! They were there to show that they are the best friend of media agencies.

“Usual Suspects”





Big bosses were there; WPP, Publicis. But their creative and advertising branches were nowhere around. Imagine a conference where one of the opening talk is “Sir Martin Sorrell of WPP in a conversation with Jack Dorsey of Twitter” and none of the WPP agencies -despite media agencies- were there.

There was only 1 other gamifying ad company at the whole dmexco and it was not even a platform like us. Our approach with Gamewheel Creatorhad a magnetic effect on the visitors because there were no really creativity. I mean, of course there were creativity all around but not in a visual way. Mostly solution based. When we put on something which combines solution AND creativity, it was a blast. That gave me more hope about our future, we really may lead the way.



#GamifyYourself

So the results,

Yes this is me and this is my “The Results” shot.

What I learned from this view is, if it will go like this, future is going to be written by media agencies, service providers and solution partners. This may sound boring and yes I know it is very nice to say that creativity is sexy, but to be honest business is grey suit, not the red night dress.

Every company trying to reserve a place in the future must reposition themselves and embrace the new way we are leading.

Mad Men era was good, but now we are entering the Mad Code era.

Gamewheel at dmexco 2016

Gamewheel is taking part at dmexco 2016.

Meet Gamewheel’s professional team there and get free advice on how to #GamifyYourself and your next digital campaign. Book your free ticket with Gamewheel experts today!

Since dmexco is a global business and innovative platform of the digital economy and the leading trade fair for digital marketers , Gamewheel as gaming industry’s leading innovative ad platform is definitely part of it. Gamewheel decided to share its precious expertise with dmexco attendants and answer questions like “How to gamify the next marketing campaign” and “How to use Gamewheel’s platform to create an awesome gamified Ad”!

So don’t miss the chance to meet Gamewheel experts at dmexco and discuss about your next gamification project.

Gamewheel_DMXCO

Why Gamification?

Look around. We are all now living in a mobile connected life. We are spending huge ammount of time every day in our mobile phones. And most of this time is spent in social networking and gaming activities. Even most of you are reading this from your mobile device and most probably before reading this you have already played a game, any game today. If 3 out of 4 people play games on their mobile, why not gamifying mobile marketing as well? It has been too complicated to develop a gamified content…untill now.

Book your appointment with gamification experts of Gamewheel and learn how easy it is to include gamified ads into your marketing plans of 2017 and to #GamifyYourself with Gamewheel Platform.

Why Gamewheel?

Gamewheel has been discovered by +1000 marketing experts since the launch. It offers a library of mini-games, packed in a platform allowing to create and distribute gamified marketing campaigns for any marketing goal. Top brands like Burger King, Paramount, Disney and Oracle regularly rely on Gamewheel’s gamified content. Learn more about customer success stories online.

Book your appointment.

Book your appointment today to make sure our experts have time to look at your context in detail and demo you Gamewheel platform. Select one of time slots on available tickets here and contact dmexco@gamewheel.com in case you have any further questions.

Where to find Gamewheel at DMEXCO?

Halle 8 / B050 (more details available here)

Gamewheel at gamescom congress

“The reality is too mainstream. Get augmented!” – Gamewheel’s CEO Evgeni Kouris at gamescom Congress in Cologne.
 Gamescom-1-1

Gamescom Congress is Germany’s biggest convention on digital games. The congress acts as a bridge between other cultural and creative branches with digital economy. Representatives of the economy, science, society, politics, culture and of course the games industry will devote themselves to a number of the most varied questions in five focus areas: Knowledge –Business- APITS- Legal- Life.

Under the scope of APITS, a huge conversation will be focusing on the “Computer Games as a multifunctional tool” so Gamewheel could not miss the opportunity to present its online gaming platform that serves as a SaaS tool with multifaceted implications. Gamescom congress offers the possibility to the attendee’s like Gamewheel to share various benefits to the participants in an exciting exchange of current questions surrounding the games and digital industries concerning society as a whole.

Gamewheel CEO, Evgeni Kouris, knows well that the dynamics of the gaming industry have changed significantly over the past few years due to the arrival of new technologies . In addition to that the era of social and mobile advertising offered great opportunities to the world of marketing. Gaming is now considered as a very powerful tool as it offers impressive brand engagement with its audience and this is something that marketers can no longer ignore. The analytics send a clear message: time spent in playing games is growing fast at an unprecedented rate.

Gamewheel is going to take part in the conversation focusing mainly on Augmented Reality. In August 18, at 14.45 time in APITS area (3) the main topic of Gamewheel’s presentation would be “The Future is Augmented”. Through company’s experienced eyes participants will listen to the latest technologies applied in the gaming industry in relation to Augmented Reality and discover the numerous possibilities of successful implications of this trend in the advertising industry. The main focus of this congress section is the multifunction of computer games as a useful tool to the market today.

Since the impressive entrance into the market of Augmented Reality (AR) applications and especially after the amazing effect that Pokemon Go AR game had globally, there are a lot of important things to discuss and many opportunities in the gaming industry that arise. Our CEO Evgenis Kouris has already gained a considerable experience in AR games since Toywheel, a brother company of Gamewheel which had long before launched the “Toy Car”, an AR game for kids.

Based on recent research studies, the future is going to be really interesting for the mobile and AR/VR (augmented and virtual reality) advertising market. There is a clear estimation that by 2020 the impressive 10% of the total advertising budget spent will be deposited to the AR/VR advertising sector. Predictions show a clear possibility of 12bn dollars driven to creative AR/VR advertising products, so there is no doubt that game ad platforms and AR/VR platforms are the next big thing in the market.

The gamescom congress is a great opportunity for influencers and decision makers to discuss, promote and stimulate the necessary exchange of ideas and controversial discussions in both local and international contexts.

Gamewheel is happy to welcome you there and invites you to join the conversation about “The Augmented Future” in the gaming industry.

Eingang-2015

Our TOA Conference 2016 experience

Gamewheel at TOA Conference 2016

TOA Conference 2016 took place from the 13th to 15th of July in FunkHaus Berlin. More than 11.000 people (source) visited the venue to attend the events, took part on the discussions and met new people and advanced technologies. Innovation, creativity, fun and the very latest technological news, created the inspiring environment of TOA16.

Gamewheel, as a pioneer of the gaming industry could not be away! Our stand was welcoming guests at the main entrance of TOA16, exhibiting all the amazing tools that our company is using on the market.

Visitors had the chance to play our avant garde AR game “Toycar RC” that has hit the top in downloads for android and ios. It is an AR (augmented reality) game especially designed for kids that allows them play in between reality and the game’s environment through their tablet.

In addition, visitors enjoyed our VR Pong game. A customizable VR (virtual reality) game that offers the possibility of being fully branded- a definite marketing innovation product for the Adgaming market. By visiting a website the player could play through his mobile phone a VR game against the platform or against another player using our Gamewheel VR glasses.

Playing VR Game at TOA16

Last but not least, the visitors could check our gaming platform and familiarize with the 5-minute- game creation that we are offering.  They could see real examples of our past successful projects, like Burger King and find out more about how to improve their online marketing campaigns in the most exciting and fun ways, gain more interaction and brand awareness with their customers and profit for their business.

Gamewheel welcomed more than 2.000 guests on the stand during TOA16 days, and explained all possible ways of creative and fun advertising through our Gamewheel AR, VR and online gaming products and platform! The future of creative advertising is here and we are happy to share our valuable experience in online Adgames, VR games and AR games.

Gamewheel at TOA Conference 2016 Berlin

Gamewheel is proud to announce that is participating in Berlin’s TOA Conference that takes place from 13 to 15 July 2016 in FunkHaus Berlin.

Tech Open Air Berlin is Europe’s leading Interdisciplinary Technology Festival. It offers the possibility for startups and technology entrepreneurs to find out more about each company’s products and services while brings them together so to share their knowledge and their latest technological innovations. It is a great networking experience for all participants and offers great opportunities for sharing new concepts and projects.

Our CEO Evgeni Kouris and members of our sales and marketing departments of Gamewheel will be there, at the VR sector right at the main entrance of the exhibition. Visitors and other exhibitors are very welcomed to pass by and play with our VR Pong game. Our team is looking forward to share with you our latest news and show you our innovative SaaS tool.

Hope to see you there!

TOA Berlin 2015 Day 1 - Dan Taylor - Heisenberg Media

TOA Berlin 2015 Day 1 – Dan Taylor – Heisenberg Media

Gamewheel at InnoSpring Technology Innovation Event

Innospring is one of the strongest and most powerful incubators for start-ups in China. The company has experienced more than 6.000 cases of innovation startups around the globe. Among the 300 startups introduced or incubated by InnoSpring, 30 of them are national key projects, and 4 of them are companies who have already been listed abroad.  

Evgeni Pitching

Evgeni Kouris- CEO Gamewheel

We are extremely proud that our CEO, Evgeni Kouris was invited to present Gamewheel identity and success stories on innoX section5 event, on July the 2nd in Shanghai. InnoX is initiated by  InnoSpring, and works closely with partners to carry out scientific and technological innovation. This was the theme of the Event organized, which included among other activities, keynote speeches and presentations of innovative ideas and inspirations, quality projects from startup pioneers from overseas.

After the warm welcoming of the Jiaming District Science and Technology commission and committee members, speakers had the chance to meet strong players who are considered great assets of the technology and innovation sectors of China. Follow the link of the event in Chinese here.

Gamewheel at GSMA’s Mobile World Congress 2016 – Shanghai!

We are extremely proud to announce that we will be participating in GSMA’s Mobile World Congress in Shanghai-China. Asia’s biggest mobile industry event will run from the 28th of June until the 1st of July. We will be among the 1,000 companies who are exhibiting cutting-edge products and technologies that will define the future of the mobile industry.

Languatics-Language-Immersion-Mandarin-Shanghai-China

Thousands of visionary leaders and tech-savvy consumers will gather on this event to experience a connected life. There will be 70,000 attendees, 8,000 companies, and 1,000 exhibitors in seven halls for Shanghai’s largest-ever mobile industry event. We will be presenting our latest games and technologies, like the VR-Pong game that we highly improved since our last exhibition at the NOAH conference. We are looking forward to meet new people and to show our latest games on this immense event. Come by and visit us! Our stand number is N3 4Y 14.

One of the exciting things at the event are the pitches of the start-ups that are participating in the event. These pitches will be held in front of a Jury of some of the biggest entrepreneurs of China. The Jury consists of:

Edith Yeung of 500 Startups, mobile collective fund focusing on investing in mobile apps and consumer internet startups,

Bruno Bensaid of Shanghaivest Ltd. A company which builds and executes cross-border investment, expansion, fundraising and exit strategies for its clients in China and overseas.

Per Dahlberg of SpringPoint, which links best-in-class innovation with Asia’s mobile market place.

Kenneth Palacios of Voyager Innovations Inc. focused on delivering platforms for the emerging digital economy.

Jury

Our CEO Evgeni Kouris will be pitching on the event as well! He will impress the jury with the endless possibilities of Gamewheel‘s innovative game ad platform. It’s an honor that we get a change to present our platform on such a massive event, for such a experienced jury.

Screen Shot 2016-06-30 at 12.53.05 PM

Participating in this event is one of the many activities that our co-founder Evgeni Kouris will be participating in during his time in China. The purpose of his stay is to get a foot on the ground in China and to explore the complex Chinese business environment. Gamewheel was also accepted into an accelerator program run by Silk Ventures, a venture capital firm backed by the Chinese government. The program offers a two-week tour of the country and helps Evgeni set up meetings with potential investors and partners. Yahoo finance wrote an interesting article about his stay in China at the WeWork center in Shanghai, you can read it here.

Gamewheel China

We are looking forward to meeting you at the event and to show our awesome games to all of you! Please drop by if your attending, our stand number is N3 4Y 14.

Gamewheel will be exhibiting at NOAH Internet Conference 2016

The famous Noah Internet Conference for CEOs, executives and investors is coming to Berlin at 9/10 of June and we are excited to announce that we as Gamewheel, will be exhibiting at the event!

Gamewheel offers the highest mobile engagement through content innovation. Gamewheel’s simple and professional platform changes the way consumers interact with mobile ads. It’s used by global agencies and brands like Burger King, Delivery Hero and Oracle. With just a couple of clicks or taps, brands can integrate engaging mobile games, chatbots or AR/VR content into their social media communications and mobile ads.

schmidt

The focus of the conference in this year will be networking startups with companies from fields that include finance, energy, health, travel, games and wearables. These industries all have one thing in common. They are all affected by the rapid changes in the digital environment. Marketers constantly have to come up with new ways to interact with their consumers through the internet.

We at Gamewheel are far ahead of those changes. We are reshaping the way consumers interact with brands in order to keep them engaged in a fun and playful way. We would love to connect to companies and share our experiences with them in order to keep the online ad environment engaging and fun. That’s why we decided participate and share our ideas at the Noah Internet Conference.

If you’re planning on attending the conference, then drop by to experience our latest concepts and be part of the innovative platform Gamewheel!

In case you don’t have a ticket but would love to join last-minute to engage with the best and the brightest minds in the sector, register here using invite code N16BER-Gamewheel and receive a 20% discount!

noah16-berlin-thb-01