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Category: Ad Industry

Create your Christmas Campaign with Gamewheel

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It’s the most beautiful time of the year! Santa Claus visited Gamewheel team earlier this year to share some of his magical tricks in building Christmas games!

So, we are proud to announce that we have everything you need for your Christmas campaign. A list of 10+ Christmas mini-games are available for you to jingle your Christmas Marketing Carols. From the beloved Adventskalender to Christmas Collector, Santas Scratch Card, Bouncing Elf, Christmas Gift Catcher, Gift Stalker and Christmas Gremlins.

You can build your entire Christmas campaign through Gamewheel wizard. Firstly, sign-up to create a Gamewheel profile – in case you haven’t done it already – here. Then, pick up your favourite Christmas design and easily create your own Christmas Game adding your personalized features. Hohohoho!!!

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What is impressive about Gamewheel is that previous programming knowledge is not required. You can just link the code you’ll get of your Christmas Game with any existing landing page or special Christmas offer you have; plus it is possible to integrate it across all your communications channels like social media, mobiles, in-app, or even AR/VR features. As for the costs, you can just start with 1000 free game plays and pay us per play as you go or get in touch with sales@gamewheel.com in case you’re planning a major campaign.

Make this Christmas special to your target audience! Boost your sales, advance your marketing goals and impress with your CTR! This Christmas you have everything you need by Gamewheel,the first complete self-service online platform for Gamified Ads.

Playing Games. This is Serious Business.

“The future’s in the air

I can feel it everywhere

Blowing with the wind of change”

When legendary band Scorpions released “Wind of Change” in 1991, a lot of people agreed on the fact that it was a good song but so few could guess that it would be –wait for it- legendary.

In 1991 we didn’t have social media. Or internet. Or even mobile phones. We were not “connected” and “digitally evolved”.  But we had one thing: Games.

Sometimes Games appeared in the shape of a black box called as Atari, sometimes a small light grey box called as “Gameboy”, before that we had “Gamewatch” and even we had “Game”- “Watch”. And last but not least, as you can guess, arcade stores.

A lot of people agreed on the fact that it was a good way to spend time but so few could guess that it will be,…legendary.

The games were not impressive if you compare them with today games but those small games were achieving a huge mission: Making youngsters social.

We were socializing through these small games. We were making tournaments, sharing our games, playing together. It was the first glimpse of what social media will be.

Then when the internet era started, those small games were suppressed by massive MMO games and PS, Xbox consoles and you know the rest. “Gamers” were a niche group, mainly focusing on games with high graphics and deep stories.

But suddenly something unexpected happened. With the invention of “App Store” and with the rise of Facebook, games became more and more reachable and easy to play. Your 64 years old mom started one day cultivate carrots and the other day she crush candies.

Thanks to the rise of mobile, smart phones and tablets; age barrier collapsed, easy-to-play games became a new way of spending quality time. And more than just spending time, it started a social hype. We were sending lives to each other or asking money for the cows. Games were once again socializing people. But this time not only for the youngsters, but for everybody.

The Wheel of game started spinning.

And that’s where we, Gamewheel joined the game.

Gamewheel founded by this vision:

“Games will become a new communication medium after video to connect physical and virtual realities in the mixed-reality world.”

Is this absurd?

What if I told you 10 years ago that you will be communicating without talking, not even typing but only sending some static or looped moving images?

Or that you will share your feelings to thousands of people that you actually don’t know with small illustrated sad and crying faces?

Sounds familiar?

We believed in this future and we knew that communication means talking, talking means offering, offering means advertising, advertising means marketing.

And this means business. Serious business.

While everybody was in the hype of video ads, we were claiming that future is in game advertising.

Now everyone is excited about the Facebook Messenger & King game. Having a game inside message chat screen is getting serious than ever and people are looking for some ways to do it.

And here we are, with our Cuuura campaign where a brand game worked flawlessly in Kik Chatbot. Yes a game in a chat screen.

So in Gamewheel, even with an experience of VR from 1994 on board, and faith from our hearts, we are always taking our steps further or quicker or faster. We are strengthening our connections with major companies like Facebook each and everyday and with new games, new ideas, and as a result new partnership doors will be opening very soon.

If you read this and have come this far and if you’ll ever think of making a VR game in a chat screen, an AR game working in a banner, an addictive HTML games for your campaign or something just innovative and functional, you know how to find us:

info@gamewheel.com

Lessons from dmexco 2016 – by Gamewheel CCO, Olcayto Cengiz

What I Learned in dmexco 2016

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This year I was at dmexco (Digital Marketing Exposition & Conference) 2016 as an exhibitor first time in my life with Gamewheel. It was quite an experience to be there as an exhibitor but not as a visitor. But I didn’t just sit and wait, instead spent my time with collecting some knowledge and here are my learnings from dmexco.

Exhibitor vs. Visitor

First things first. Being an exhibitor is far more exhausting. Spending the 2 days in a row from early morning till the late night is something that requires energy.Being a visitor can be fun and more comfortable but being an exhibitor gives you the chance to discover all the halls and booths without crowd.It is hard to make new friendships if you are a visitor. But if you are an exhibitor, you are having so many “BFF”s for 2 days 🙂

Pure Business

This years motto was “Pure Business”. And at the end of 2 days, I want to shake hands of the fella who came up with this phrase because it was totally bullseye. dmexco was full of business.

It was all about experience. VR and AR were the sexy topics but the real issue were PaaS and SaaS providers.

Seems that ad blocking and the need to find a way around this resulted as the birth of so many startups with the claim of “finding a new and unique innovative way” solutions which were, to be honest, almost identical.

Cloud was another big player. So many cloud companies came up with offerings like a dozen different types of packages.

Where the Frak are Creative Agencies?!

It was a big shock for me to see -or maybe I should say not to see- none of the digital creative agencies in dmexco. Or worse, none of any advertising agencies. There was a lounge for ad agencies, called as “Agency Lounge”, that was it. HAVAS was the overweighting company in the lounge, but that was it.

Lounge for Agencies.

Dentsu was there and they acted more likely as the media agency but their message was to the point.

Sum of dmexco, sum of future

Only Digitas LBi was holding the doors as a “Marketing Agency” with creativity and media assets.

Meanwhile there were like DOZENS of media agencies, and the “Big Guys” were there, embracing the digital era.

More surprisingly, the “usual suspects” were there, as expected, but they were acting as a “media platform” instead of a search engine or social networking platform. Yes, Facebook, Google, Twitter, Yahoo, Bing, ViceSpotify, Tumblr etc. Everyone was there. And they were positioning themselves like “media agencies” not any type of social platform. Even Adobe! They were there to show that they are the best friend of media agencies.

“Usual Suspects”





Big bosses were there; WPP, Publicis. But their creative and advertising branches were nowhere around. Imagine a conference where one of the opening talk is “Sir Martin Sorrell of WPP in a conversation with Jack Dorsey of Twitter” and none of the WPP agencies -despite media agencies- were there.

There was only 1 other gamifying ad company at the whole dmexco and it was not even a platform like us. Our approach with Gamewheel Creatorhad a magnetic effect on the visitors because there were no really creativity. I mean, of course there were creativity all around but not in a visual way. Mostly solution based. When we put on something which combines solution AND creativity, it was a blast. That gave me more hope about our future, we really may lead the way.



#GamifyYourself

So the results,

Yes this is me and this is my “The Results” shot.

What I learned from this view is, if it will go like this, future is going to be written by media agencies, service providers and solution partners. This may sound boring and yes I know it is very nice to say that creativity is sexy, but to be honest business is grey suit, not the red night dress.

Every company trying to reserve a place in the future must reposition themselves and embrace the new way we are leading.

Mad Men era was good, but now we are entering the Mad Code era.

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T-Systems Open Telekom Cloud Game Campaign (Press Release)

– Please find the Germany version of the press release below – 

22nd September 2016, Vienna/Berlin: T-Systems leverages Gamification to promote the new Open Telekom Cloud (OTC) targeting Startups and SMEs.

Gamification is one of this year’s big topics. Constantly decreasing attention paid to advertisements, especially on mobile devices, is forcing the advertisers to search for new way delivering the message. With help of Gamewheel and Gamification, T-Systems is going to bring the new Open Telekom Cloud (OTC) closer to Startups.

Startups are a very desired target group for the new Cloud Solutions. With the new offer for the Open Cloud, Telekom is now also entering the market targeting Startups and SMEs. In order to spread their new offering around as fast as possible, T-Systems Austria has chosen an extraordinary and innovative way to promote the new cloud solution – Gamified Mobile Advertising!

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Gamification, so the usage of gaming elements and processes in a non-gaming environment, is increasingly becoming  more popular also in the B2B sector. Gaming is the only medium that can reach to target groups regarding the social statues because people love games. Games remind us on our childhood and create positive emotions, psychologically important especially when it comes to complex and new products adoption B2B.

T-Systems Austria created a game in collaboration with Berlin Startup Gamewheel, which started in the accelerator of the Deutsche Telekom hub:raum. In the knight-robber kind of game, the hero is trying to safely reach the cloud princess while passing through different obstacles and avoiding hackers. The game implicitly communicates the message of „safe cloud“, and is targeting startups’ and SME’ founders, who grew up with Nintendo classics such as Donkey Kong and Super Mario.

Furthermore, the game also communicates the 3 core values of Open Telekom Cloud (OTC): OTC is easy to use, convenient and – most importantly – safe. After the game, the player gets a reward of 250€ for testing the Open Telekom Cloud.

Play the game now: https://tsystems.gamewheel.com/telekomcloud

About Gamewheel

Gamewheel Creator is a new SaaS tool to gamify ads without coding. With Gamewheel Creator any marketer can easily create gamified content from simple 2D games like Tetris to AR/VR interactions like Pokémon GO.  Gamewheel is based on a modular architecture and requires no prior knowledge or understanding of game design to create gamified ads which run in banners, on social media, in app and even on SmartTV. Over 1000 marketers including well-known brands such as Burger King, Paramount or Oracle rely on Gamewheel already to increase engagement on mobile by factors. #GamifyYourself

About T-Systems Austria GmbH

As one of the world’s leading ICT-Services provider, T-System offers integrated solutions for Business Customers. The basis is the worldwide offer for landline and mobile communications, high-security data centers, a unique cloud-ecosystem using standardized platforms and worldwide partnerships, as well as the highest safety. Located in over 20 countries, with 46 000 employees and external turnover of 7.1 billion Euro (2015), T-Systems are associate of the digital transformation. T-Systems Austria employ around 600 people and is present at 7 locations: Vianna, Graz, Linz, Gmünd, Steyr, Innsbruck and Premstätten. One of the world’s safest and most modern data centers is located in T-Center, the Austrian Headquarters.


22. September 2016, Wien/Berlin: T-Systems setzt auf Gamification bei der Vermarktung der neuen Open Telekom Cloud (OTC) für Startups und KMUs

Gamification ist dieses Jahr eines der großen Themen. Immer weiter sinkende Aufmerksamkeit für Werbebotschaften, speziell auf den mobilen Endgeräten, zwingt Werbetreibende neue Wege zu suchen. T-Systems Austria GesmbH will nun die neue Open Telekom Cloud (OTC) an Startups mithilfe von Gamewheel und Gamification näherbringen.

Startups sind als Zielgruppe für neue Cloud-Lösungen sehr umkämpft. Nun will die Deutsche Telekom mit der Telekom Open Cloud den Markt aufmischen. Damit das Angebot sich möglichst schnell in der Startup-Welt verbreitet, wählte T-Systems Austria einen für Cloud-Lösungen ungewöhnlichen und innovativen Weg – Gamified Mobile Advertising.

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Gamification, also die Anwendung spieltypischer Elemente und Prozesse in einem spielfremden Kontext, wird auch im B2B-Bereich immer beliebter. Games sind ein Medium, mit dem man sehr leicht unterschiedliche Zielgruppen erreichen kann. Egal ob jung oder alt, Manager oder Student – Spiele erinnern uns an unsere Kindheit und schaffen positive Emotionen. Gerade wenn es um komplexe, neue Produkte geht, können Botschaften spielerisch viel leichter vermittelt werden.

T-Systems Austria hat gemeinsam mit dem Berliner Startup Gamewheel, welches ursprünglich aus dem „Brutkasten“ oder Accelerator hub:raum der Deutschen Telekom stammt, ein Spiel umgesetzt. In einer Art „Ritter-Räuber-Spiel“ versucht der Held, vorbei an Hindernissen wie Viren und Hackern, sicher zur Cloud-Prinzessin zu gelangen. Das Spiel vermittelt die Botschaft „sichere Cloud” und richtet sich an KMU- und Start-Up-Gründer, die mit Nintendo-Klassikern wie Donkey Kong und Super Mario groß geworden sind.

Dabei werden auch die 3 Kernwerte der Open Telekom Cloud (OTC) im Spiel implizit aufgegriffen: OTC ist einfach, günstig und vor allem sicher. Nach dem Spiel erhält man als Belohnung einen Gutschein im Wert von 250€, um die Open Telekom Cloud zu testen.

Hier geht es direkt zum Cloud-Spiel: https://tsystems.gamewheel.com/telekomcloud

Über Gamewheel

Gamewheel ist eine neue Online-Plattform (SaaS) für Gamified Advertising, die Agenturen und Markenverantwortlichen einfache, intuitive Content-Erstellung von Spieleklassikern wie Tetris oder Jump&Run bis hin zu Virtual- und Augmented-Reality-Spielen wie Pokémon Go ermöglicht. Gamewheel basiert auf einem Baukastenprinzip, mit dem jeder Nutzer, ohne Vorkenntnisse, in wenigen Minuten ein Branded Mini-Game erstellen und publizieren kann, als Display-Ad, in sozialen Medien, Mobile-Apps oder sogar auf SmartTV. Über 1000 Marketer, darunter namhaften Marken wie Burger King, Paramount oder Oracle konnten bereits mit Gamewheel-Kampagnen User-Engagement und Performance um Vielfaches steigern. #GamifyYourself

Über T-Systems Austria GesmbH
Als einer der weltweit führenden ICT-Dienstleister bietet T-Systems integrierte Lösungen für Geschäftskunden. Grundlage sind globale Angebote für Festnetz- und Mobilfunk, hochsichere Rechenzentren, ein einzigartiges Cloud-Ökosystem aus standardisierten Plattformen und weitweiten Partnerschaften sowie höchste Sicherheit. Mit Standorten in über 20 Ländern, 46.000 Mitarbeitern und einem externen Umsatz von 7,1 Milliarden Euro (2015) ist T-Systems Partner für die digitale Transformation. In Österreich beschäftigt T-Systems Austria rund 600 Mitarbeiter und ist an sieben Standorten präsent: Wien, Graz, Linz, Gmünd, Steyr, Innsbruck und Premstätten. Im T-Center, der österreichischen Hauptniederlassung, ist eines der sichersten und modernsten Rechenzentren Europas untergebracht.

Gamewheel at dmexco 2016

Gamewheel is taking part at dmexco 2016.

Meet Gamewheel’s professional team there and get free advice on how to #GamifyYourself and your next digital campaign. Book your free ticket with Gamewheel experts today!

Since dmexco is a global business and innovative platform of the digital economy and the leading trade fair for digital marketers , Gamewheel as gaming industry’s leading innovative ad platform is definitely part of it. Gamewheel decided to share its precious expertise with dmexco attendants and answer questions like “How to gamify the next marketing campaign” and “How to use Gamewheel’s platform to create an awesome gamified Ad”!

So don’t miss the chance to meet Gamewheel experts at dmexco and discuss about your next gamification project.

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Why Gamification?

Look around. We are all now living in a mobile connected life. We are spending huge ammount of time every day in our mobile phones. And most of this time is spent in social networking and gaming activities. Even most of you are reading this from your mobile device and most probably before reading this you have already played a game, any game today. If 3 out of 4 people play games on their mobile, why not gamifying mobile marketing as well? It has been too complicated to develop a gamified content…untill now.

Book your appointment with gamification experts of Gamewheel and learn how easy it is to include gamified ads into your marketing plans of 2017 and to #GamifyYourself with Gamewheel Platform.

Why Gamewheel?

Gamewheel has been discovered by +1000 marketing experts since the launch. It offers a library of mini-games, packed in a platform allowing to create and distribute gamified marketing campaigns for any marketing goal. Top brands like Burger King, Paramount, Disney and Oracle regularly rely on Gamewheel’s gamified content. Learn more about customer success stories online.

Book your appointment.

Book your appointment today to make sure our experts have time to look at your context in detail and demo you Gamewheel platform. Select one of time slots on available tickets here and contact dmexco@gamewheel.com in case you have any further questions.

Where to find Gamewheel at DMEXCO?

Halle 8 / B050 (more details available here)

Gamewheel at gamescom congress

“The reality is too mainstream. Get augmented!” – Gamewheel’s CEO Evgeni Kouris at gamescom Congress in Cologne.
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Gamescom Congress is Germany’s biggest convention on digital games. The congress acts as a bridge between other cultural and creative branches with digital economy. Representatives of the economy, science, society, politics, culture and of course the games industry will devote themselves to a number of the most varied questions in five focus areas: Knowledge –Business- APITS- Legal- Life.

Under the scope of APITS, a huge conversation will be focusing on the “Computer Games as a multifunctional tool” so Gamewheel could not miss the opportunity to present its online gaming platform that serves as a SaaS tool with multifaceted implications. Gamescom congress offers the possibility to the attendee’s like Gamewheel to share various benefits to the participants in an exciting exchange of current questions surrounding the games and digital industries concerning society as a whole.

Gamewheel CEO, Evgeni Kouris, knows well that the dynamics of the gaming industry have changed significantly over the past few years due to the arrival of new technologies . In addition to that the era of social and mobile advertising offered great opportunities to the world of marketing. Gaming is now considered as a very powerful tool as it offers impressive brand engagement with its audience and this is something that marketers can no longer ignore. The analytics send a clear message: time spent in playing games is growing fast at an unprecedented rate.

Gamewheel is going to take part in the conversation focusing mainly on Augmented Reality. In August 18, at 14.45 time in APITS area (3) the main topic of Gamewheel’s presentation would be “The Future is Augmented”. Through company’s experienced eyes participants will listen to the latest technologies applied in the gaming industry in relation to Augmented Reality and discover the numerous possibilities of successful implications of this trend in the advertising industry. The main focus of this congress section is the multifunction of computer games as a useful tool to the market today.

Since the impressive entrance into the market of Augmented Reality (AR) applications and especially after the amazing effect that Pokemon Go AR game had globally, there are a lot of important things to discuss and many opportunities in the gaming industry that arise. Our CEO Evgenis Kouris has already gained a considerable experience in AR games since Toywheel, a brother company of Gamewheel which had long before launched the “Toy Car”, an AR game for kids.

Based on recent research studies, the future is going to be really interesting for the mobile and AR/VR (augmented and virtual reality) advertising market. There is a clear estimation that by 2020 the impressive 10% of the total advertising budget spent will be deposited to the AR/VR advertising sector. Predictions show a clear possibility of 12bn dollars driven to creative AR/VR advertising products, so there is no doubt that game ad platforms and AR/VR platforms are the next big thing in the market.

The gamescom congress is a great opportunity for influencers and decision makers to discuss, promote and stimulate the necessary exchange of ideas and controversial discussions in both local and international contexts.

Gamewheel is happy to welcome you there and invites you to join the conversation about “The Augmented Future” in the gaming industry.

Eingang-2015

Gamewheel at TOA Conference 2016 Berlin

Gamewheel is proud to announce that is participating in Berlin’s TOA Conference that takes place from 13 to 15 July 2016 in FunkHaus Berlin.

Tech Open Air Berlin is Europe’s leading Interdisciplinary Technology Festival. It offers the possibility for startups and technology entrepreneurs to find out more about each company’s products and services while brings them together so to share their knowledge and their latest technological innovations. It is a great networking experience for all participants and offers great opportunities for sharing new concepts and projects.

Our CEO Evgeni Kouris and members of our sales and marketing departments of Gamewheel will be there, at the VR sector right at the main entrance of the exhibition. Visitors and other exhibitors are very welcomed to pass by and play with our VR Pong game. Our team is looking forward to share with you our latest news and show you our innovative SaaS tool.

Hope to see you there!

TOA Berlin 2015 Day 1 - Dan Taylor - Heisenberg Media

TOA Berlin 2015 Day 1 – Dan Taylor – Heisenberg Media

Gamewheel at InnoSpring Technology Innovation Event

Innospring is one of the strongest and most powerful incubators for start-ups in China. The company has experienced more than 6.000 cases of innovation startups around the globe. Among the 300 startups introduced or incubated by InnoSpring, 30 of them are national key projects, and 4 of them are companies who have already been listed abroad.  

Evgeni Pitching

Evgeni Kouris- CEO Gamewheel

We are extremely proud that our CEO, Evgeni Kouris was invited to present Gamewheel identity and success stories on innoX section5 event, on July the 2nd in Shanghai. InnoX is initiated by  InnoSpring, and works closely with partners to carry out scientific and technological innovation. This was the theme of the Event organized, which included among other activities, keynote speeches and presentations of innovative ideas and inspirations, quality projects from startup pioneers from overseas.

After the warm welcoming of the Jiaming District Science and Technology commission and committee members, speakers had the chance to meet strong players who are considered great assets of the technology and innovation sectors of China. Follow the link of the event in Chinese here.

Gamewheel at GSMA’s Mobile World Congress 2016 – Shanghai!

We are extremely proud to announce that we will be participating in GSMA’s Mobile World Congress in Shanghai-China. Asia’s biggest mobile industry event will run from the 28th of June until the 1st of July. We will be among the 1,000 companies who are exhibiting cutting-edge products and technologies that will define the future of the mobile industry.

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Thousands of visionary leaders and tech-savvy consumers will gather on this event to experience a connected life. There will be 70,000 attendees, 8,000 companies, and 1,000 exhibitors in seven halls for Shanghai’s largest-ever mobile industry event. We will be presenting our latest games and technologies, like the VR-Pong game that we highly improved since our last exhibition at the NOAH conference. We are looking forward to meet new people and to show our latest games on this immense event. Come by and visit us! Our stand number is N3 4Y 14.

One of the exciting things at the event are the pitches of the start-ups that are participating in the event. These pitches will be held in front of a Jury of some of the biggest entrepreneurs of China. The Jury consists of:

Edith Yeung of 500 Startups, mobile collective fund focusing on investing in mobile apps and consumer internet startups,

Bruno Bensaid of Shanghaivest Ltd. A company which builds and executes cross-border investment, expansion, fundraising and exit strategies for its clients in China and overseas.

Per Dahlberg of SpringPoint, which links best-in-class innovation with Asia’s mobile market place.

Kenneth Palacios of Voyager Innovations Inc. focused on delivering platforms for the emerging digital economy.

Jury

Our CEO Evgeni Kouris will be pitching on the event as well! He will impress the jury with the endless possibilities of Gamewheel‘s innovative game ad platform. It’s an honor that we get a change to present our platform on such a massive event, for such a experienced jury.

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Participating in this event is one of the many activities that our co-founder Evgeni Kouris will be participating in during his time in China. The purpose of his stay is to get a foot on the ground in China and to explore the complex Chinese business environment. Gamewheel was also accepted into an accelerator program run by Silk Ventures, a venture capital firm backed by the Chinese government. The program offers a two-week tour of the country and helps Evgeni set up meetings with potential investors and partners. Yahoo finance wrote an interesting article about his stay in China at the WeWork center in Shanghai, you can read it here.

Gamewheel China

We are looking forward to meeting you at the event and to show our awesome games to all of you! Please drop by if your attending, our stand number is N3 4Y 14.

Call now