Playable Ads in Facebook Messenger

Long awaited – Messeger Ads are there!

According to Facebook Blog, messenger ads will appear on the home tab in Messenger:

“When people tap an ad that appears in their Messenger home tab, they’re sent to the destination chosen during the ads creation. This destination can be your website, an app, or a Messenger conversation. Messenger ads are available for the Traffic, Conversions, App Install, Reach, Messages, and Brand Awareness objectives” –  read more on the Facebook blog on about how to set up the ads.

We’ve released the Cuuura story about how you could leverage Playable ads in messenger prior to Ads beeing available. Instead we run the story on the Kik messenger inside of the Chatbot. Read more about the success story here. In fact, now you could use exactly the same ad and run into inside of the Facebook Messenger.

How to run Playables in Messenger Ads?

Facebook does not offer you an option to create Playable ads (yet) but it’s not an issue. You can just use your regular Gamewheel Playable and add it into the Facebook Ad Manager by using regular Ad-to-Web campaigns.

This is the huge advantage of Gamewheel 2 technology that we’re fully relying on modern web JS stack and allow you to put up your Playables created in any channel possible from MRAID2 programmatic ad tech channels to chatbots and now Messenger Ads.

Read more about how you could set up a Facebook Playable ad campaign for the time feed oder messenger on our blog.

Please let us know if we can help you brining your Gamewheel campaign onto Facebook messenger.

 

Evgeni

Gamewheel Founder

Gamewheel 2 Managed Service Launch

gamewheel2-header-white-background

3000+ thanks and happy holidays!

As you might know we had quite a “rollercoaster year” and now I’m finally ready to break the silence.

I’d like to thank you for staying with us since 2015 and for all your trust until now. It has been a huge pleasure being part of over 3000 super creative Playable campaigns. We have featured the best campaigns on our website in the success stories section, but trust me — it’s just a beginning and I hope that you’ll be part of our shared success story.

Gamewheel 2

After a major restructuring of our team in summer, I have spent many hours revising our strategy going forward. Gamification and playables is still relatively new to most of advertisers and agencies and it’s rather hard for everyone to assess the risks and return on investment, thus the process of creating and launching a new campaign took regularly a while.

With Gamewheel we’re on a mission to become the leading Playables platform, providing measurable & premium interactive engagement. Thus, we have to reduce this complexity to democratize access to this premium format.

This is why we came up with a new simplified model, focused on a combination of three things in order to deliver best experience with highest engagement and maximal performance at lowest risk possible:

  1. Playable creative production
  2. Targeted media optimized for Playables
  3. End-to-end data-driven optimization

We have verified the new strategy with selected brands and trusted media partners and now, I’m happy to announce the launch of Gamewheel 2. We will extend offer offering by Playable media starting 2018 and will focus on Playables managed service first.

New Cost-per-play (CPP) model

As of now we not only fully support the increasingly popular MRAID2 Playables format for programmatic media trading on interstitial and rewarded ad placements, but also provide managed service for Playable media buying and managed campaign service.

All this will allow us to provide all our customers and partners with a new simple model with guaranteed & measurable engagement where we take all the risk of creative content production and optimization and you just pay for the Plays (Cost-per-play, CPP).

Zero risk, one simple cost figure to agree, and tons of engagement guaranteed. How cool is this?

You already have a trusted media partner and prefer to work on a fix-price campaign budget? No problem at all! We’ll continue providing Playable MRAID2 tags, mini-games and gamification consulting or what have you. But to show our dedication to our mission we’ll also provide your with some recommendations for optimization based on experience, backed up by unique engagement data to ensure best end-to-end performance and maximize the ROAS and ad experience.

Info for Gamewheel SaaS customers

What does it exactly mean to you and all the existing content you have created? Please ensure you carefully read the following notes:

  • PLAYABLE MANAGED SERVICE. If you’d like to just continue gamifying your organic and native communication and need playable content you will not be able use the SaaS service for a period of time. Instead, you’ll profit from our newly launched managed service offering. Just send me a short briefing and I’ll personally ensure that your campaign will get the best resources and attention.
  • SaaS SERVICE RELAUNCH. We will temporarily disable your existing SaaS logins, effective 4 Januar 2018 and provide preferred service to any existing customers until the full relaunch in 2018 to ensure seamless transition. We will onboard you onto the new platform based on your needs – register on the Gamewheel 2 SaaS waiting list and provide more info to help us to understand your needs.
    • IMPORTANT: We have developed the new Gamewheel 2 platform from the ground-up to fulfill the highest requirements and scalability. Thus, it will not directly support content built on the existing platform, but it will be even easier to recreate existing games with the new platform. In case you’d like to keep your content online during the relaunch period, please fill this form out with the Gamewheel campaigns you’d like to be transitioned. We will get back to your shortly and help you to ensure the continuity.
  • NEW MEDIA OFFERING. We’re very happy to announce that we now offer flexible paid media managed service focused on Playables, ranging from social media to RTB channels. We support all typical charging models to let you choose which risk you feel most comfortable with while achieving your goals: from typical CPM impression-based model to performance-driven CPI/CPA models.
  • CPP MODEL. Gamewheel is the only platform where you can buy Playbales media based on the innovative to Cost-per-play (CPP) with guaranteed maximum play costs as well as unique Cost-per-Play-Time (CPPT) model which is comparable with TV, but has a lot of advantages. Comparing to passive TV media, it’s guaranteed that Playables are providing interactive, dynamic and most personal engagement. You don’t have to forget about TV media, it’s there to stay. Although, through our planned support for programmatic TV channels in the future, you will get a truly Omni-channel interactive campaign experience across all media channels.

Enjoy your holidays and I can’t wait to hear your thoughts on our way forward and how we can help you reaching your goals in 2018 faster.

Evgeni (at gamewheel.com)

Founder & CEO Gamewheel

P.S. To reward you for reading such a long email in the best gamification fashion – here is a little Christmas surprise: our newest campaign we worked on with Disney and Facebook to promote the new Coco movie.  #KeepOnPlayin’

Disney Coco Game

Who Saves Coco?

We are proud to present our latest Disney Coco Game campaign for the brand new Disney Pixar movie. The game is leveraging the basketball mechanics in a very creative way and offers a leaderboard where best players can win free tickets to the theaters in Germany.

The game was loved so much that UCI Kinos decided to embed it on their new website. Check it out!

Hugendubel Bookbuster

So many books, so little time!..

Even less time if you want to do something on mobile and social media. But at the moment when Crazy Legs knocked our door and asked us if we can come up with an innovative gamification approach for their client Hugendubel, we knew that something big is coming!

So we collaborated with Crazy Legs and came up with a solution and not with 1 but with 3 games! The concept of the campaign was developed in partnership by both parties and the campaign was designed and managed by Crazy Legs end-to-end.

Hugendubel

Click here to read more of this successful case story!